Services & Rate Card
Clear, honest pricing for SEO, content, PR, social media, web strategy, and fractional growth. All rates are in SGD with USD conversions shown. Exact scope is agreed before any work begins.
Fractional Growth & Digital Strategy
Your embedded Chief Growth Officer — without the full-time salary. I own your digital growth function end-to-end: brand positioning, SEO, content, PR, social, and conversion.
One partner.
Every growth lever.
This is for brands who need more than a freelancer executing tasks. You get a senior strategic partner who sits at the table, challenges assumptions, and is accountable to your revenue outcomes.
- End-to-end digital growth strategy aligned to revenue goals
- Brand positioning & messaging architecture
- SEO strategy, implementation direction & reporting
- Search-led content strategy & editorial oversight
- Full-funnel lead generation & conversion optimisation
- PR strategy, media outreach & stakeholder management
- Social media strategy & platform direction
- Website & UX strategic direction
- KPI framework, performance dashboards & monthly reviews
- Execution team direction & vendor oversight
SEO Retainers
Ongoing SEO management with monthly reporting, continuous optimisation, and direct access. Minimum 3-month commitment on all plans.
- Monthly technical health monitoring
- Metadata & on-page quick fixes
- Internal linking opportunities
- Google Search Console monitoring
- Monthly performance report
- 1 × 30-min monthly check-in
- Everything in Essential
- Keyword research & content strategy
- On-page SEO implementation
- Topic cluster development
- Schema markup (ongoing)
- Local SEO management (GBP)
- Monthly strategy call (60 min)
- Competitor monitoring
- Everything in Growth
- Content strategy leadership
- Editorial calendar planning
- 2 SEO articles / month (briefed)
- Digital PR recommendations
- Link building oversight
- Quarterly growth workshop
- Executive summary reporting
- Full SEO programme management
- Multi-site or multilingual SEO
- Content team direction & oversight
- PR integration & link acquisition
- Dedicated Slack channel access
- Weekly reporting & check-ins
- Quarterly strategy workshops
- Custom KPI dashboards
Social Media Management
Platform strategy, content calendars, copywriting, scheduling, and community management. All packages require a 6-month minimum commitment.
- 8 posts / month (1 platform)
- Caption copywriting
- Scheduling & posting
- Hashtag strategy
- Monthly 30-min check-in
- Client provides visuals
- 12–16 posts / month (2 platforms)
- Content strategy & pillars
- Caption copywriting
- Scheduling & posting
- Community management (daily)
- Video content briefs (4/month)
- Monthly strategy call (60 min)
- Monthly analytics report
- 20–24 posts / month (3 platforms)
- Full content strategy & ideation
- Thought leadership posts
- Video briefs (8/month)
- Community management
- Influencer outreach (2/month)
- Monthly performance review
- Competitor benchmarking
- Full social media management
- PR strategy & media outreach
- 1–2 media features / month target
- Press release writing
- Influencer partnerships
- Campaign planning & execution
- Weekly reporting
- Dedicated strategy sessions
Project Pricing
Fixed-scope projects with agreed deliverables, timeline, and payment terms. 50% upfront, 50% on completion.
| Service | What's included | Price (SGD) | |
|---|---|---|---|
| 🔍 SEO Audits & Strategy | |||
SEO Foundation Audit Deliverable: Report + roadmap deck |
Technical audit, keyword gap analysis, site health scoring, competitor positioning, quick wins, 90-day prioritised roadmap, scorecard dashboard setup | 4,320 |
|
SEO Implementation Sprint Post-audit execution (6–8 weeks) |
On-page fixes, metadata, internal linking, category/product page optimisation, technical remediation, tracking fixes, schema markup, monthly report | 9,300 |
|
SEO Growth Blueprint 12-month strategic package |
Audit + implementation roadmap + topic cluster architecture + editorial framework + revenue opportunity analysis + traffic forecasting + 90-day action plan | 7,500 |
|
| 💻 UX, Web Design & Digital Strategy | |||
UX Audit & Strategy Deliverable: Findings deck |
Analytics & behaviour review, mobile UX audit, content hierarchy review, ad/editorial balance assessment, Core Web Vitals, conversion pathway recommendations | 4,000 |
|
Website Strategy & Direction Up to 10-page site brief |
Site architecture, page briefs, content hierarchy, SEO requirements brief, CTA strategy, design direction, developer handoff documentation. Does not include build. | 5,500 |
|
Website Build Oversight Design + build project management |
Design direction & creative guidance, mobile-first layout validation, performance optimisation planning, QA across devices & browsers, developer liaison | 3,500 |
|
Full Website Package Strategy + oversight + launch |
Complete: UX audit, site architecture, content brief, design direction, build oversight, SEO setup, QA, and go-live. Excludes development costs. | 9,500–17,000 |
|
| ✍️ Content Strategy & Production | |||
Content Strategy Package Deliverable: Strategy doc + briefs |
Keyword research, search intent mapping, topic cluster architecture, content gap analysis, editorial calendar (3 months), SEO-optimised content briefs (up to 10) | 3,500 |
|
Thought Leadership Article 800–1,200 words · 1 revision |
Research, SEO-optimised draft in client's voice, 1 round of revisions. Based on brief provided by client. | 500–700 |
|
Social Media Strategy Package One-off setup |
Platform audit, competitor benchmarking, brand voice guidelines, content pillars, 3-month content calendar, hashtag strategy, KPI framework. Does not include ongoing management. | 2,500 |
|
| 📣 PR & Monetisation | |||
Ad Monetisation Setup Publishers & media brands |
Revenue model comparison (AdSense vs Mediavine vs GAM), platform recommendation, Google Ad Manager setup, ad inventory strategy, brand safety compliance, baseline reporting | 3,000–6,000 |
|
Instagram Monetisation Strategy Deliverable: Rate card + strategy deck |
Account audit, audience analysis, monetisable formats, rate card creation, bundling strategy (site + newsletter), brand-safe guidelines & pitch angles | 2,000 |
|
Email / Newsletter Monetisation Deliverable: Strategy + setup |
Platform selection & setup, signup funnel & placements, newsletter structure audit, ad inventory definition, monetisation roadmap | 1,500–2,500 |
|
| 🎯 Advisory & Consulting | |||
Strategy Workshop 90 min · includes pre-work + summary |
Focused session with pre-work questionnaire, facilitated workshop (in-person or Zoom), written summary with key recommendations and next steps | 1,200–1,800 |
|
Hourly Advisory Rate Min. 2-hour block |
Ad hoc strategic advisory, pitch review, proposal feedback, or tactical consultation. Billed in 2-hour minimum blocks. | 220–280 /hr |
|
Terms & How It Works
Projects: 50% upfront, 50% on delivery. Retainers: invoiced on the 1st of each month, due within 7 days. Payments accepted via bank transfer (SGD/USD/GBP), PayNow, or PayPal.
SEO retainers: 3-month minimum. Social media and fractional engagements: 6-month minimum. Enterprise and embedded CGO: 12-month minimum. 30 days written notice to terminate after minimum term.
International clients billed in USD or GBP on request. Currency conversion applied at the rate on invoice date. All prices shown are exclusive of any applicable local taxes or withholding tax.
All project scopes are agreed in writing before work begins. Project pricing includes 1 round of revisions. Additional revisions or scope changes are quoted separately before proceeding.
All client information is treated as strictly confidential. NDAs available on request. Case studies and results are only shared publicly with explicit client permission.
Get in touch and we'll find the right fit. Most clients start with an audit or discovery session before committing to a retainer — it's the best way to see how we work together before a longer engagement.
Let's find the right fit.
Not sure which service or tier is right for you? Drop me a message and we'll work it out together — no pressure, no hard sell.
Get in touch →