Grow your brand — organically.
I'm Isabel — an independent digital strategist with 10+ years building organic growth for brands across Singapore, the UK, and beyond. I work as your fractional Head of Growth: senior strategy and hands-on execution, without the agency overhead.
Trusted by brands across Singapore, the UK & beyond
I don't just audit and walk away. I build the strategy, direct the execution, and stay accountable to your numbers — whether that's organic traffic, leads, media coverage, or revenue. From one-off audits to long-term growth partnerships, I bring senior thinking without the full-time cost.
Fractional Growth
& Digital Strategy
Think of me as your embedded Chief Growth Officer — without the salary. I step into your business and own the entire digital growth function: brand positioning, search strategy, content, PR, and conversion — all working together.
This is my highest-value engagement, built for brands who need more than task-level execution. You get a strategic partner who's fully invested in your outcomes — someone who'll push back, challenge assumptions, and drive real results.
- End-to-end growth strategy aligned to your revenue goals
- Brand positioning & messaging architecture
- Search-led content strategy & editorial direction
- Full-funnel lead generation & conversion optimisation
- PR strategy, media outreach & stakeholder management
- Social media strategy & platform direction
- KPI framework, dashboards & monthly performance reviews
- Execution team direction & external vendor oversight
Other Services
Need something more focused? I also work on standalone engagements across SEO, content, PR, and social media.
SEO Strategy & Audit
Full technical and content SEO audit with a prioritised, commercial roadmap. I find what's blocking your rankings and tell you exactly what to fix first.
- Technical SEO audit & site health scoring
- Keyword research & search intent mapping
- Competitor gap & backlink analysis
- GA4 / GSC tracking review & setup
- 90-day prioritised roadmap
- KPI framework & scorecard dashboard
Clients: Zairyo · Orbit Car Hire · Coyote Aventuras
SEO Implementation
Hands-on execution of SEO improvements — on-page, technical, and structural. I implement the fixes, not just recommend them.
- On-page SEO (category, product, content pages)
- Website restructuring & taxonomy clean-up
- Schema markup (Product, BreadcrumbList, Local)
- Technical fixes & redirect management
- Local SEO & Google Business Profile setup
- Monthly reporting & optimisation
Clients: Zairyo
Content Strategy
Content built around search demand and brand authority — from editorial calendars and topic clusters to thought leadership and ghostwriting.
- Content strategy & topic cluster planning
- SEO-led content briefs & outlines
- Thought leadership writing & ghostwriting
- Editorial oversight & writer management
- AEO / GEO optimisation for AI search
- Video content direction & scripting
Clients: GLASS Magazine · Us Therapy · Zairyo
PR & Media Relations
Strategic PR that builds credibility through media coverage, press trips, and influencer partnerships — results-driven, not just coverage for its own sake.
- PR strategy & media positioning
- Press outreach & media relationship management
- Influencer identification & campaign management
- Press trip development & coordination
- Brand storytelling & press kit creation
- Media monitoring & weekly coverage reports
Clients: Bintan Lagoon Resort · Us Therapy
Social Media Strategy
Platform-specific social media strategy, content calendars, and community management — built to grow your audience and support broader business goals.
- Platform audit & competitor benchmarking
- Brand voice & content pillars development
- Monthly content calendar & copywriting
- Community management & daily engagement
- Monthly analytics & performance reporting
- Social media rate card & pitch deck creation
Clients: Bintan Lagoon Resort · CUBE Hotels · STUDIO+65
Web, UX & Monetisation
Website strategy, UX audits, and monetisation setup — whether you're a publisher building ad revenue or a brand optimising for conversions.
- UX audit & conversion pathway review
- Mobile UX & Core Web Vitals review
- Website redesign direction & oversight
- Ad platform setup (Google Ad Manager)
- Instagram & newsletter monetisation strategy
- EDM campaign strategy & setup
Clients: GLASS Magazine · STUDIO+65 · CUBE Hotels
How I Work
I start by understanding your goals, your audience, and where you stand — technically, in content, and competitively. No assumptions, just real data.
A prioritised, commercial roadmap — what to fix first, what drives revenue fastest, and a clear 90-day action plan tied to your KPIs.
Whether I'm implementing directly or directing your team, everything is executed with commercial intent — not just checkbox deliverables.
Monthly reporting, KPI tracking, and ongoing optimisation — so you always know what's working and where to focus next.
Case Studies
Real results across e-commerce, hospitality, media, wellness, and travel.
F&B E-commerce · Singapore
Zairyo
Multi-phase SEO engagement — full website health audit and scorecard, on-page implementation, website restructuring, and ongoing monthly SEO retainer covering category architecture, schema, local SEO, and monthly performance reporting.
Result
Site health score: 66 → 89 in 3 months
Luxury Fashion Media · London, UK
GLASS Magazine
Comprehensive digital strategy covering UX audit, Google Ad Manager setup, SEO foundation, Instagram monetisation strategy and rate card, email newsletter monetisation roadmap, and website development direction.
Engagement
12-month partnership · Multiple revenue streams built
Mental Health Platform · Singapore
Us Therapy
Led the full marketing function — website redesign, SEO strategy, email marketing funnels, CNA media coverage, partnerships with schools and mental health professionals, and in-person event coordination.
Key win
CNA media coverage · Website rebuilt · Ongoing since 2021
Hospitality & Tourism · Bintan, Indonesia
Bintan Lagoon Resort
Dual PR and social media retainer — media relations, press kit management, monthly press famil trips with destination partners, EDM campaigns, and full social content across four platforms.
Engagement
PR + social retainer · Monthly press trips organised
Car Hire · International
Orbit Car Hire
Built an SEO and link building strategy from scratch, driving significant growth in both organic backlinks and traffic. Full technical and content SEO for an international car hire brand.
Result
10× traffic growth · 10× backlink growth from a standing start
Adventure Tourism · Costa Rica
Coyote Aventuras
SEO campaign combining technical fixes, keyword strategy, content creation, and conversion optimisation for a Spanish-language adventure tourism brand — driving substantial growth over eight months.
Result — 8 months
6× impressions · 3× leads & sales · Page 1 rankings
Testimonials
"Isabel's deep understanding of SEO, along with her strategic approach to link building, has forged a powerful synergy. Our partnership is grounded in open communication and a shared vision."
"Isabel has been fantastic to work with and has helped improve my organic traffic by up to nearly 500% in the space of twelve months. Her professionalism has been incredible."
"After jumping on a call with Isabel, I realised there's so much that has changed in SEO. It was extremely valuable to learn the latest trends and factors of modern search strategy."
"Her proactive, dedicated and professional personality has helped us activate initiatives that are beginning to bear fruit. Always punctual, clear, and determined."
"Thank you for the good work. Very communicative with many clear suggestions to achieve the set objectives. We are very satisfied."
"Isabel is a pleasure to work with. She's conscientious, self-motivated, and delivers results. Highly recommended!"
The growth strategist who's been there, done that.
I'm Isabel Leong — an independent SEO consultant, digital strategist, and content marketer based in Singapore. I've spent the last decade building organic growth engines for brands across e-commerce, hospitality, media, wellness, and travel.
My approach is commercial, not theoretical. I don't just audit and walk away — I build the strategy, direct the execution, and stay accountable to the numbers. Senior thinking without the agency price tag.
I'm also the founder of Bel Around The World — a travel site I've grown entirely organically for over 10 years. I don't just preach SEO. I live it.
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Ready to grow organically?
Whether you need an SEO audit, a full growth strategy, PR support, or a fractional growth partner — let's talk about what you need and find the right fit.
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