I’m Isabel. I help bloggers and self-starters grow their traffic and awareness online so they can attract their target audience passively and grow their online income without having to pay for expensive ads. Get the full formula in the Skyrocket With SEO course!
Coyote Aventuras is an adventure tour company operating out of Oaxaca, Mexico. I met them when I was living in Oaxaca in February 2021 as a digital nomad.
Their store operates out of a second-floor shophouse. I was walking along a path when one day a banner on the street saying “Rock climbing” caught my eye. Rock climbing is a sport that’s almost rarely available in most developing countries. I knew I had to go upstairs to enquire.
They saw business slum during the pandemic. Few visitors were visiting Oaxaca, much less their physical store to enquire about the tours they run.
It’s hard to grow your online presence when you’re competing with the big guys, and even more so when tourism declined drastically during the pandemic. This was when Coyote Aventuras realized the importance of having an online presence so they could target their main demographic – the US, Europe and Canada – and reached out for help.
In today’s world, a business cannot survive without an online presence. This was clearer than ever since the pandemic hit. Coyote Aventuras realized this quickly and engaged my SEO services to increase their web traffic and improve their online sales.
Truthfully, there are many ways to get more visitors and leads without spending a fortune on ads or hiring an expensive marketing team.
One of the best ways there is is SEO – search engine optimization. This strategy involves using keywords strategically throughout your site so that Google can find you easily when someone searches for those words on their search engine.
We used these techniques and in a few months, Coyote Aventuras was able to rank higher than their competitors in Google’s search results pages, which led them to get more visitors from their desired audience and more enquiries than ever about their tours.
If you want to learn how to master SEO and drive traffic and sales to your business, click here for your invite.
In this post, we’ll outline the steps we took and share some of the impressive website metrics they achieved. Keep reading to learn more!
How Coyote Aventuras 6X their traffic and lead acquisition with SEO
Stage 1: SEO audit
A detailed SEO audit is the first step in any successful SEO campaign.
We looked at Coyote’s website’s structure, content, on-page and off-page optimization to see where improvements can be made and fixed their site health accordingly.
This information helped us develop a strategy that helped them achieve their desired results while ensuring that the website has a clean bill of (SEO) health.
Stage 2: Optimised keywords to target
During this stage, we analyzed Coyote’s website and competitor websites to determine which keywords will help them rank higher in Google’s search results pages.
Once we knew which keywords to target, the next step was to research those keywords to find out what the competition is doing.
We made sure that we’re targeting high-traffic keywords that have low competition so that it’s easier for Coyote to rank higher than our competitors while helping Coyote establish their expertise as Oaxaca’s #1 adventure tour experts.
Stage 3: Created more content revolving around the targeted keywords.
Next, we added a blog section to Coyote’s site and started adding blog posts filled with informative content about the topics they wanted to be an expert on.
This helped to increase Coyote’s authority in their space, while providing relevant and up-to-date information.
Now that Coyote has targeted the right keywords and created content around them, it’s time to put that content out there!
Stage 4: Increased the number of backlinks to Coyote’s website
This will help you get more links back to your website, which will improve your website’s authority and help you rank higher in Google’s search results pages.
The best part about this strategy is that it’s a continuous process – as long as you’re creating high-quality content, you’ll continue to see results!
The result of our customized SEO campaign for Coyote Aventuras?
An increase from 3000 monthly pageviews in April 2021 to 8600 monthly pageviews in January 2022.
Almost 3X the traffic in 9 months!
While they used to get an average of 10 clicks per day in April 2021, as of February 2021, 10 months later, they’re averaging 60 clicks per day.
6X the traffic and lead generation!
That’s not all.
They’re also outranking high domain authority sites and ranking in the Top 5 results for keywords we’ve targetted in the US market.
SEO is a long-term investment that can help your business grow traffic and sales over time. If you’re not seeing the results you want, it may be time to invest in an SEO campaign.
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