5 Highly Successful Ways To Use TikTok Challenges To Grow Your Brand

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]

What’s so fun and engaging about this challenge is that the possibilities are endless. Brands and creators on the platform can easily hop on the trend as it is simply recreating a relatable moment that can speak directly to brand categories.

4. Pass The Brush Challenge

Everyone, and even people not on TikTok, would have known this challenge. This is a prime example of how trends on TikTok have made waves to other social media platforms including Instagram and Facebook.

Creators started this #PassTheBrush challenge in 2020, where beauty influencers transform their looks from zero to hero with the power of makeup and then passing the brush to someone else (not in the video).

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]

In 2019, the premium car company utilized a hashtag challenge to build excitement for its new 1 Series. With their unique hashtag, influencers created fun TikTok videos with them dancing around the new cars. It could probably sound counterproductive, but doing so has allowed BMW to reach out to the young, digitally savvy audience that are potential customers in the future.

3. Album Cover Challenge

In 2021, this organic challenge was not started by any brand. It garnered 173 million views with the hashtag #albumcover. TikTok users showcase a song that relates best to their current situation and creates an album artwork.

What’s so fun and engaging about this challenge is that the possibilities are endless. Brands and creators on the platform can easily hop on the trend as it is simply recreating a relatable moment that can speak directly to brand categories.

4. Pass The Brush Challenge

Everyone, and even people not on TikTok, would have known this challenge. This is a prime example of how trends on TikTok have made waves to other social media platforms including Instagram and Facebook.

Creators started this #PassTheBrush challenge in 2020, where beauty influencers transform their looks from zero to hero with the power of makeup and then passing the brush to someone else (not in the video).

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row] The success of this challenge can be seen with impressions of over 40 million views in the app. Such challenges on TikTok has allowed the brand to reach a new audience amongst Millennials and Generation Z.

2. BMW – #The1Challenge

https://www.tiktok.com/@patrox/video/6710894791401409797

In 2019, the premium car company utilized a hashtag challenge to build excitement for its new 1 Series. With their unique hashtag, influencers created fun TikTok videos with them dancing around the new cars. It could probably sound counterproductive, but doing so has allowed BMW to reach out to the young, digitally savvy audience that are potential customers in the future.

3. Album Cover Challenge

In 2021, this organic challenge was not started by any brand. It garnered 173 million views with the hashtag #albumcover. TikTok users showcase a song that relates best to their current situation and creates an album artwork.

What’s so fun and engaging about this challenge is that the possibilities are endless. Brands and creators on the platform can easily hop on the trend as it is simply recreating a relatable moment that can speak directly to brand categories.

4. Pass The Brush Challenge

Everyone, and even people not on TikTok, would have known this challenge. This is a prime example of how trends on TikTok have made waves to other social media platforms including Instagram and Facebook.

Creators started this #PassTheBrush challenge in 2020, where beauty influencers transform their looks from zero to hero with the power of makeup and then passing the brush to someone else (not in the video).

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]

The success of this challenge can be seen with impressions of over 40 million views in the app. Such challenges on TikTok has allowed the brand to reach a new audience amongst Millennials and Generation Z.

2. BMW – #The1Challenge

https://www.tiktok.com/@patrox/video/6710894791401409797

In 2019, the premium car company utilized a hashtag challenge to build excitement for its new 1 Series. With their unique hashtag, influencers created fun TikTok videos with them dancing around the new cars. It could probably sound counterproductive, but doing so has allowed BMW to reach out to the young, digitally savvy audience that are potential customers in the future.

3. Album Cover Challenge

In 2021, this organic challenge was not started by any brand. It garnered 173 million views with the hashtag #albumcover. TikTok users showcase a song that relates best to their current situation and creates an album artwork.

What’s so fun and engaging about this challenge is that the possibilities are endless. Brands and creators on the platform can easily hop on the trend as it is simply recreating a relatable moment that can speak directly to brand categories.

4. Pass The Brush Challenge

Everyone, and even people not on TikTok, would have known this challenge. This is a prime example of how trends on TikTok have made waves to other social media platforms including Instagram and Facebook.

Creators started this #PassTheBrush challenge in 2020, where beauty influencers transform their looks from zero to hero with the power of makeup and then passing the brush to someone else (not in the video).

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]  

Credit: TikTok Ads

One of the first few companies that successfully created a viral challenge on the platform is Guess. Together with collaborations with big influencers, they launched the #inmydenim hashtag challenge at the beginning of September 2018.

In this branded challenge, TikTok individuals show off their best Guess denim looks with #InMyDenim. To make it fun and memorable, the brand encouraged the transformation of a “messy” outfit to a well-dressed one with denim – and a fitting song “I’m A Mess” by Bebe Rexha.

The success of this challenge can be seen with impressions of over 40 million views in the app. Such challenges on TikTok has allowed the brand to reach a new audience amongst Millennials and Generation Z.

2. BMW – #The1Challenge

https://www.tiktok.com/@patrox/video/6710894791401409797

In 2019, the premium car company utilized a hashtag challenge to build excitement for its new 1 Series. With their unique hashtag, influencers created fun TikTok videos with them dancing around the new cars. It could probably sound counterproductive, but doing so has allowed BMW to reach out to the young, digitally savvy audience that are potential customers in the future.

3. Album Cover Challenge

In 2021, this organic challenge was not started by any brand. It garnered 173 million views with the hashtag #albumcover. TikTok users showcase a song that relates best to their current situation and creates an album artwork.

What’s so fun and engaging about this challenge is that the possibilities are endless. Brands and creators on the platform can easily hop on the trend as it is simply recreating a relatable moment that can speak directly to brand categories.

4. Pass The Brush Challenge

Everyone, and even people not on TikTok, would have known this challenge. This is a prime example of how trends on TikTok have made waves to other social media platforms including Instagram and Facebook.

Creators started this #PassTheBrush challenge in 2020, where beauty influencers transform their looks from zero to hero with the power of makeup and then passing the brush to someone else (not in the video).

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]

With the right influencers, these branded challenges can inspire thousands of users on TikTok to interact with your business.

Examples of Successful Hashtag Challenges 

1. Guess – #inmydenim 

Credit: TikTok Ads

One of the first few companies that successfully created a viral challenge on the platform is Guess. Together with collaborations with big influencers, they launched the #inmydenim hashtag challenge at the beginning of September 2018.

In this branded challenge, TikTok individuals show off their best Guess denim looks with #InMyDenim. To make it fun and memorable, the brand encouraged the transformation of a “messy” outfit to a well-dressed one with denim – and a fitting song “I’m A Mess” by Bebe Rexha.

The success of this challenge can be seen with impressions of over 40 million views in the app. Such challenges on TikTok has allowed the brand to reach a new audience amongst Millennials and Generation Z.

2. BMW – #The1Challenge

https://www.tiktok.com/@patrox/video/6710894791401409797

In 2019, the premium car company utilized a hashtag challenge to build excitement for its new 1 Series. With their unique hashtag, influencers created fun TikTok videos with them dancing around the new cars. It could probably sound counterproductive, but doing so has allowed BMW to reach out to the young, digitally savvy audience that are potential customers in the future.

3. Album Cover Challenge

In 2021, this organic challenge was not started by any brand. It garnered 173 million views with the hashtag #albumcover. TikTok users showcase a song that relates best to their current situation and creates an album artwork.

What’s so fun and engaging about this challenge is that the possibilities are endless. Brands and creators on the platform can easily hop on the trend as it is simply recreating a relatable moment that can speak directly to brand categories.

4. Pass The Brush Challenge

Everyone, and even people not on TikTok, would have known this challenge. This is a prime example of how trends on TikTok have made waves to other social media platforms including Instagram and Facebook.

Creators started this #PassTheBrush challenge in 2020, where beauty influencers transform their looks from zero to hero with the power of makeup and then passing the brush to someone else (not in the video).

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]  

5. Promote Your Challenge

Once you have your video and TikTok challenge ready, the next step to create a successful challenge is to promote it. The common ways businesses use influencer marketing to skyrocket the impressions and popularity of your branded challenge.

Collaborate with relevant influencers so they will participate in the challenge and follow the rules. When it’s engaging and relatable enough, followers and viewers will see it and join the trend. In turn, this starts a trending hashtag, beginning a chain effect, and the TikTok challenge could go viral.

The “Discover” page could even feature the trending challenge if it received enough impressions and engagement, maximizing its reach. More people will find out about the trending challenge and make more and more people want to take part in it.

All in all, collaborating with relevant influencers will help your brand get known and loved by the TikTok community. You’ll be able to reach a larger audience in a shorter amount of time.

With the right influencers, these branded challenges can inspire thousands of users on TikTok to interact with your business.

Examples of Successful Hashtag Challenges 

1. Guess – #inmydenim 

Credit: TikTok Ads

One of the first few companies that successfully created a viral challenge on the platform is Guess. Together with collaborations with big influencers, they launched the #inmydenim hashtag challenge at the beginning of September 2018.

In this branded challenge, TikTok individuals show off their best Guess denim looks with #InMyDenim. To make it fun and memorable, the brand encouraged the transformation of a “messy” outfit to a well-dressed one with denim – and a fitting song “I’m A Mess” by Bebe Rexha.

The success of this challenge can be seen with impressions of over 40 million views in the app. Such challenges on TikTok has allowed the brand to reach a new audience amongst Millennials and Generation Z.

2. BMW – #The1Challenge

https://www.tiktok.com/@patrox/video/6710894791401409797

In 2019, the premium car company utilized a hashtag challenge to build excitement for its new 1 Series. With their unique hashtag, influencers created fun TikTok videos with them dancing around the new cars. It could probably sound counterproductive, but doing so has allowed BMW to reach out to the young, digitally savvy audience that are potential customers in the future.

3. Album Cover Challenge

In 2021, this organic challenge was not started by any brand. It garnered 173 million views with the hashtag #albumcover. TikTok users showcase a song that relates best to their current situation and creates an album artwork.

What’s so fun and engaging about this challenge is that the possibilities are endless. Brands and creators on the platform can easily hop on the trend as it is simply recreating a relatable moment that can speak directly to brand categories.

4. Pass The Brush Challenge

Everyone, and even people not on TikTok, would have known this challenge. This is a prime example of how trends on TikTok have made waves to other social media platforms including Instagram and Facebook.

Creators started this #PassTheBrush challenge in 2020, where beauty influencers transform their looks from zero to hero with the power of makeup and then passing the brush to someone else (not in the video).

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]

In this article, there will be a few successful hashtag challenges that we will delve into later.

4. Set rules

Coming to the actual challenge itself, businesses need to lay down some rules and guidelines. Let people know how to take part in it, and make it easy and straightforward.

The clearer the rules and guidelines are, users will know exactly what to do. This, in turn, will make it easier for viewers to hop onto it and more people to participate in it.

Do users have to carry out a specific task? Is there something that should remain constant in all the videos? Create a branded hashtag as well for the challenge.

Also, while creating the challenge, focus on the branding or niche. There’ll be little value in it if nobody associates it with the branding. The last thing businesses want is the elements of the brand disappearing in a viral challenge. 

5. Promote Your Challenge

Once you have your video and TikTok challenge ready, the next step to create a successful challenge is to promote it. The common ways businesses use influencer marketing to skyrocket the impressions and popularity of your branded challenge.

Collaborate with relevant influencers so they will participate in the challenge and follow the rules. When it’s engaging and relatable enough, followers and viewers will see it and join the trend. In turn, this starts a trending hashtag, beginning a chain effect, and the TikTok challenge could go viral.

The “Discover” page could even feature the trending challenge if it received enough impressions and engagement, maximizing its reach. More people will find out about the trending challenge and make more and more people want to take part in it.

All in all, collaborating with relevant influencers will help your brand get known and loved by the TikTok community. You’ll be able to reach a larger audience in a shorter amount of time.

With the right influencers, these branded challenges can inspire thousands of users on TikTok to interact with your business.

Examples of Successful Hashtag Challenges 

1. Guess – #inmydenim 

Credit: TikTok Ads

One of the first few companies that successfully created a viral challenge on the platform is Guess. Together with collaborations with big influencers, they launched the #inmydenim hashtag challenge at the beginning of September 2018.

In this branded challenge, TikTok individuals show off their best Guess denim looks with #InMyDenim. To make it fun and memorable, the brand encouraged the transformation of a “messy” outfit to a well-dressed one with denim – and a fitting song “I’m A Mess” by Bebe Rexha.

The success of this challenge can be seen with impressions of over 40 million views in the app. Such challenges on TikTok has allowed the brand to reach a new audience amongst Millennials and Generation Z.

2. BMW – #The1Challenge

https://www.tiktok.com/@patrox/video/6710894791401409797

In 2019, the premium car company utilized a hashtag challenge to build excitement for its new 1 Series. With their unique hashtag, influencers created fun TikTok videos with them dancing around the new cars. It could probably sound counterproductive, but doing so has allowed BMW to reach out to the young, digitally savvy audience that are potential customers in the future.

3. Album Cover Challenge

In 2021, this organic challenge was not started by any brand. It garnered 173 million views with the hashtag #albumcover. TikTok users showcase a song that relates best to their current situation and creates an album artwork.

What’s so fun and engaging about this challenge is that the possibilities are endless. Brands and creators on the platform can easily hop on the trend as it is simply recreating a relatable moment that can speak directly to brand categories.

4. Pass The Brush Challenge

Everyone, and even people not on TikTok, would have known this challenge. This is a prime example of how trends on TikTok have made waves to other social media platforms including Instagram and Facebook.

Creators started this #PassTheBrush challenge in 2020, where beauty influencers transform their looks from zero to hero with the power of makeup and then passing the brush to someone else (not in the video).

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row] Another way is to explore the “Discover” tab of your account and research trending hashtags and challenges. On the “Discover” tab, when a viewer clicks on a hashtag challenge, it’ll lead to a page with the description, sponsorship disclaimer and a website link relating to the challenge.

2. Remember to give it your branded twist and spin to it

After doing research and identifying the trending TikTok challenge, the next step is to make the video. There are some ways to do so, such as doing a slideshow, screen record, collaborating with influencers, or getting employees involved to represent the brand in the challenge.

The latter is recommended as it’ll help make it look more authentic, relatable and genuine. In this step, also remember to feature a branded twist to the challenges. Utilize brand elements, such as a logo, brand colours or mascots to feature your branding in the challenge.

There are multiple ways to interpret a challenge that is relevant to your target audience. You don’t necessarily need to follow the same challenge that everybody else is doing either.

If it’s unpredictable or even controversial, it could help push the video to go viral. This is one of the top tips I mentioned previously to create viral TikTok videos. 

3. Take inspiration and launch your own branded challenge 

Other than hopping on to existing ones, another tip to use these challenges to grow your brand is to create one yourself. While it is easier said than done, when it’s done right, it is worth it.

Launching a branded challenge will test research time and creativity. Nevertheless, these challenges have a great way of going viral, and you will also get some valuable user-generated content to grow your brand.

Research what’s working on the Discover tab.

As with usual marketing strategies, the step to take is to do research and gain some inspiration. Gather information and find out about past challenges – the successes, the failures, the concept, the strategy. Figure what kind of content viewers enjoy, and take inspiration to design one on a similar theme.

Don’t forget to consider what is the primary purpose and goals of launching this branded challenge. Perhaps it’s to gain followers, target your main audience, or drive leads and sales for a new product.

Establishing the methods to track success is also vital at this stage. After analyzing past successful challenges and learning from others to fuel your TikTok challenge strategy, you’ll get a clearer idea of how to work out on your video.

As with any successful TikTok video, you’ll need to get to the point fast and create a repeatable challenge. Avoid making challenges that are too difficult to recreate.

In this article, there will be a few successful hashtag challenges that we will delve into later.

4. Set rules

Coming to the actual challenge itself, businesses need to lay down some rules and guidelines. Let people know how to take part in it, and make it easy and straightforward.

The clearer the rules and guidelines are, users will know exactly what to do. This, in turn, will make it easier for viewers to hop onto it and more people to participate in it.

Do users have to carry out a specific task? Is there something that should remain constant in all the videos? Create a branded hashtag as well for the challenge.

Also, while creating the challenge, focus on the branding or niche. There’ll be little value in it if nobody associates it with the branding. The last thing businesses want is the elements of the brand disappearing in a viral challenge. 

5. Promote Your Challenge

Once you have your video and TikTok challenge ready, the next step to create a successful challenge is to promote it. The common ways businesses use influencer marketing to skyrocket the impressions and popularity of your branded challenge.

Collaborate with relevant influencers so they will participate in the challenge and follow the rules. When it’s engaging and relatable enough, followers and viewers will see it and join the trend. In turn, this starts a trending hashtag, beginning a chain effect, and the TikTok challenge could go viral.

The “Discover” page could even feature the trending challenge if it received enough impressions and engagement, maximizing its reach. More people will find out about the trending challenge and make more and more people want to take part in it.

All in all, collaborating with relevant influencers will help your brand get known and loved by the TikTok community. You’ll be able to reach a larger audience in a shorter amount of time.

With the right influencers, these branded challenges can inspire thousands of users on TikTok to interact with your business.

Examples of Successful Hashtag Challenges 

1. Guess – #inmydenim 

Credit: TikTok Ads

One of the first few companies that successfully created a viral challenge on the platform is Guess. Together with collaborations with big influencers, they launched the #inmydenim hashtag challenge at the beginning of September 2018.

In this branded challenge, TikTok individuals show off their best Guess denim looks with #InMyDenim. To make it fun and memorable, the brand encouraged the transformation of a “messy” outfit to a well-dressed one with denim – and a fitting song “I’m A Mess” by Bebe Rexha.

The success of this challenge can be seen with impressions of over 40 million views in the app. Such challenges on TikTok has allowed the brand to reach a new audience amongst Millennials and Generation Z.

2. BMW – #The1Challenge

https://www.tiktok.com/@patrox/video/6710894791401409797

In 2019, the premium car company utilized a hashtag challenge to build excitement for its new 1 Series. With their unique hashtag, influencers created fun TikTok videos with them dancing around the new cars. It could probably sound counterproductive, but doing so has allowed BMW to reach out to the young, digitally savvy audience that are potential customers in the future.

3. Album Cover Challenge

In 2021, this organic challenge was not started by any brand. It garnered 173 million views with the hashtag #albumcover. TikTok users showcase a song that relates best to their current situation and creates an album artwork.

What’s so fun and engaging about this challenge is that the possibilities are endless. Brands and creators on the platform can easily hop on the trend as it is simply recreating a relatable moment that can speak directly to brand categories.

4. Pass The Brush Challenge

Everyone, and even people not on TikTok, would have known this challenge. This is a prime example of how trends on TikTok have made waves to other social media platforms including Instagram and Facebook.

Creators started this #PassTheBrush challenge in 2020, where beauty influencers transform their looks from zero to hero with the power of makeup and then passing the brush to someone else (not in the video).

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]

Another way is to explore the “Discover” tab of your account and research trending hashtags and challenges. On the “Discover” tab, when a viewer clicks on a hashtag challenge, it’ll lead to a page with the description, sponsorship disclaimer and a website link relating to the challenge.

2. Remember to give it your branded twist and spin to it

After doing research and identifying the trending TikTok challenge, the next step is to make the video. There are some ways to do so, such as doing a slideshow, screen record, collaborating with influencers, or getting employees involved to represent the brand in the challenge.

The latter is recommended as it’ll help make it look more authentic, relatable and genuine. In this step, also remember to feature a branded twist to the challenges. Utilize brand elements, such as a logo, brand colours or mascots to feature your branding in the challenge.

There are multiple ways to interpret a challenge that is relevant to your target audience. You don’t necessarily need to follow the same challenge that everybody else is doing either.

If it’s unpredictable or even controversial, it could help push the video to go viral. This is one of the top tips I mentioned previously to create viral TikTok videos. 

3. Take inspiration and launch your own branded challenge 

Other than hopping on to existing ones, another tip to use these challenges to grow your brand is to create one yourself. While it is easier said than done, when it’s done right, it is worth it.

Launching a branded challenge will test research time and creativity. Nevertheless, these challenges have a great way of going viral, and you will also get some valuable user-generated content to grow your brand.

Research what’s working on the Discover tab.

As with usual marketing strategies, the step to take is to do research and gain some inspiration. Gather information and find out about past challenges – the successes, the failures, the concept, the strategy. Figure what kind of content viewers enjoy, and take inspiration to design one on a similar theme.

Don’t forget to consider what is the primary purpose and goals of launching this branded challenge. Perhaps it’s to gain followers, target your main audience, or drive leads and sales for a new product.

Establishing the methods to track success is also vital at this stage. After analyzing past successful challenges and learning from others to fuel your TikTok challenge strategy, you’ll get a clearer idea of how to work out on your video.

As with any successful TikTok video, you’ll need to get to the point fast and create a repeatable challenge. Avoid making challenges that are too difficult to recreate.

In this article, there will be a few successful hashtag challenges that we will delve into later.

4. Set rules

Coming to the actual challenge itself, businesses need to lay down some rules and guidelines. Let people know how to take part in it, and make it easy and straightforward.

The clearer the rules and guidelines are, users will know exactly what to do. This, in turn, will make it easier for viewers to hop onto it and more people to participate in it.

Do users have to carry out a specific task? Is there something that should remain constant in all the videos? Create a branded hashtag as well for the challenge.

Also, while creating the challenge, focus on the branding or niche. There’ll be little value in it if nobody associates it with the branding. The last thing businesses want is the elements of the brand disappearing in a viral challenge. 

5. Promote Your Challenge

Once you have your video and TikTok challenge ready, the next step to create a successful challenge is to promote it. The common ways businesses use influencer marketing to skyrocket the impressions and popularity of your branded challenge.

Collaborate with relevant influencers so they will participate in the challenge and follow the rules. When it’s engaging and relatable enough, followers and viewers will see it and join the trend. In turn, this starts a trending hashtag, beginning a chain effect, and the TikTok challenge could go viral.

The “Discover” page could even feature the trending challenge if it received enough impressions and engagement, maximizing its reach. More people will find out about the trending challenge and make more and more people want to take part in it.

All in all, collaborating with relevant influencers will help your brand get known and loved by the TikTok community. You’ll be able to reach a larger audience in a shorter amount of time.

With the right influencers, these branded challenges can inspire thousands of users on TikTok to interact with your business.

Examples of Successful Hashtag Challenges 

1. Guess – #inmydenim 

Credit: TikTok Ads

One of the first few companies that successfully created a viral challenge on the platform is Guess. Together with collaborations with big influencers, they launched the #inmydenim hashtag challenge at the beginning of September 2018.

In this branded challenge, TikTok individuals show off their best Guess denim looks with #InMyDenim. To make it fun and memorable, the brand encouraged the transformation of a “messy” outfit to a well-dressed one with denim – and a fitting song “I’m A Mess” by Bebe Rexha.

The success of this challenge can be seen with impressions of over 40 million views in the app. Such challenges on TikTok has allowed the brand to reach a new audience amongst Millennials and Generation Z.

2. BMW – #The1Challenge

https://www.tiktok.com/@patrox/video/6710894791401409797

In 2019, the premium car company utilized a hashtag challenge to build excitement for its new 1 Series. With their unique hashtag, influencers created fun TikTok videos with them dancing around the new cars. It could probably sound counterproductive, but doing so has allowed BMW to reach out to the young, digitally savvy audience that are potential customers in the future.

3. Album Cover Challenge

In 2021, this organic challenge was not started by any brand. It garnered 173 million views with the hashtag #albumcover. TikTok users showcase a song that relates best to their current situation and creates an album artwork.

What’s so fun and engaging about this challenge is that the possibilities are endless. Brands and creators on the platform can easily hop on the trend as it is simply recreating a relatable moment that can speak directly to brand categories.

4. Pass The Brush Challenge

Everyone, and even people not on TikTok, would have known this challenge. This is a prime example of how trends on TikTok have made waves to other social media platforms including Instagram and Facebook.

Creators started this #PassTheBrush challenge in 2020, where beauty influencers transform their looks from zero to hero with the power of makeup and then passing the brush to someone else (not in the video).

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]  

How To Use TikTok Challenges To Grow Your Account

1. Discover and participate in trending existing challenges 

There are some ways brands can leverage on an ongoing challenge that is unbranded and organic. Just search for an existing trending challenge, and then create a video based on it.

This will help you ride the popularity of an already burgeoning trend, allowing you to get more views and followers. Nevertheless, to make an impact, the keyword here is trending ones. Hence, brands need to participate in these challenges promptly.

Challenge is discoverable through any means within the app: official videos, the Discover page, other formats, music and existing UGC responses, all of which combine to drive huge reach.

TikTok challenges can be discoverable through various ways: For You page, Discover page, music tab and existing user-generated content responses.

To find one that fits your branding is to keep on the lookout on the For You page. This page has a variety of suggestions for content – similar to the Explore page of Instagram. You’ll have to pick something relevant to the niche. You may also consider following TikTok influencers that your target market follows, as this can help you pick out up-and-coming challenges that your brand can participate in.

Another way is to explore the “Discover” tab of your account and research trending hashtags and challenges. On the “Discover” tab, when a viewer clicks on a hashtag challenge, it’ll lead to a page with the description, sponsorship disclaimer and a website link relating to the challenge.

2. Remember to give it your branded twist and spin to it

After doing research and identifying the trending TikTok challenge, the next step is to make the video. There are some ways to do so, such as doing a slideshow, screen record, collaborating with influencers, or getting employees involved to represent the brand in the challenge.

The latter is recommended as it’ll help make it look more authentic, relatable and genuine. In this step, also remember to feature a branded twist to the challenges. Utilize brand elements, such as a logo, brand colours or mascots to feature your branding in the challenge.

There are multiple ways to interpret a challenge that is relevant to your target audience. You don’t necessarily need to follow the same challenge that everybody else is doing either.

If it’s unpredictable or even controversial, it could help push the video to go viral. This is one of the top tips I mentioned previously to create viral TikTok videos. 

3. Take inspiration and launch your own branded challenge 

Other than hopping on to existing ones, another tip to use these challenges to grow your brand is to create one yourself. While it is easier said than done, when it’s done right, it is worth it.

Launching a branded challenge will test research time and creativity. Nevertheless, these challenges have a great way of going viral, and you will also get some valuable user-generated content to grow your brand.

Research what’s working on the Discover tab.

As with usual marketing strategies, the step to take is to do research and gain some inspiration. Gather information and find out about past challenges – the successes, the failures, the concept, the strategy. Figure what kind of content viewers enjoy, and take inspiration to design one on a similar theme.

Don’t forget to consider what is the primary purpose and goals of launching this branded challenge. Perhaps it’s to gain followers, target your main audience, or drive leads and sales for a new product.

Establishing the methods to track success is also vital at this stage. After analyzing past successful challenges and learning from others to fuel your TikTok challenge strategy, you’ll get a clearer idea of how to work out on your video.

As with any successful TikTok video, you’ll need to get to the point fast and create a repeatable challenge. Avoid making challenges that are too difficult to recreate.

In this article, there will be a few successful hashtag challenges that we will delve into later.

4. Set rules

Coming to the actual challenge itself, businesses need to lay down some rules and guidelines. Let people know how to take part in it, and make it easy and straightforward.

The clearer the rules and guidelines are, users will know exactly what to do. This, in turn, will make it easier for viewers to hop onto it and more people to participate in it.

Do users have to carry out a specific task? Is there something that should remain constant in all the videos? Create a branded hashtag as well for the challenge.

Also, while creating the challenge, focus on the branding or niche. There’ll be little value in it if nobody associates it with the branding. The last thing businesses want is the elements of the brand disappearing in a viral challenge. 

5. Promote Your Challenge

Once you have your video and TikTok challenge ready, the next step to create a successful challenge is to promote it. The common ways businesses use influencer marketing to skyrocket the impressions and popularity of your branded challenge.

Collaborate with relevant influencers so they will participate in the challenge and follow the rules. When it’s engaging and relatable enough, followers and viewers will see it and join the trend. In turn, this starts a trending hashtag, beginning a chain effect, and the TikTok challenge could go viral.

The “Discover” page could even feature the trending challenge if it received enough impressions and engagement, maximizing its reach. More people will find out about the trending challenge and make more and more people want to take part in it.

All in all, collaborating with relevant influencers will help your brand get known and loved by the TikTok community. You’ll be able to reach a larger audience in a shorter amount of time.

With the right influencers, these branded challenges can inspire thousands of users on TikTok to interact with your business.

Examples of Successful Hashtag Challenges 

1. Guess – #inmydenim 

Credit: TikTok Ads

One of the first few companies that successfully created a viral challenge on the platform is Guess. Together with collaborations with big influencers, they launched the #inmydenim hashtag challenge at the beginning of September 2018.

In this branded challenge, TikTok individuals show off their best Guess denim looks with #InMyDenim. To make it fun and memorable, the brand encouraged the transformation of a “messy” outfit to a well-dressed one with denim – and a fitting song “I’m A Mess” by Bebe Rexha.

The success of this challenge can be seen with impressions of over 40 million views in the app. Such challenges on TikTok has allowed the brand to reach a new audience amongst Millennials and Generation Z.

2. BMW – #The1Challenge

https://www.tiktok.com/@patrox/video/6710894791401409797

In 2019, the premium car company utilized a hashtag challenge to build excitement for its new 1 Series. With their unique hashtag, influencers created fun TikTok videos with them dancing around the new cars. It could probably sound counterproductive, but doing so has allowed BMW to reach out to the young, digitally savvy audience that are potential customers in the future.

3. Album Cover Challenge

In 2021, this organic challenge was not started by any brand. It garnered 173 million views with the hashtag #albumcover. TikTok users showcase a song that relates best to their current situation and creates an album artwork.

What’s so fun and engaging about this challenge is that the possibilities are endless. Brands and creators on the platform can easily hop on the trend as it is simply recreating a relatable moment that can speak directly to brand categories.

4. Pass The Brush Challenge

Everyone, and even people not on TikTok, would have known this challenge. This is a prime example of how trends on TikTok have made waves to other social media platforms including Instagram and Facebook.

Creators started this #PassTheBrush challenge in 2020, where beauty influencers transform their looks from zero to hero with the power of makeup and then passing the brush to someone else (not in the video).

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]  

What are TikTok Challenges?

 

In a TikTok challenge, TikTok users record themselves doing a specific action and then encouraging viewers to participate in it or reinvent their own version.

TikTok challenges can be started by individuals, influencers or brands that invested in advertising. As more and more take part in the challenge and share videos, the challenge, usually with a branded hashtag, will start trending.

In this way, such marketing can actually have a wildfire effect, and users help create content for brands at a scale like never before. Brands can learn to leverage this to obtain great user-generated content (UGC) while building reputation and awareness.

TikTok challenges have a vast potential of going viral, with some of the most successful challenges garnering billions of engagement. The ease of participation in these challenges is an enormous benefit for businesses, giving it a boost in their brand presence.

While it sounds easy to create a challenge, it could quickly go downhill if a brand launches one without any clear goals or isn’t engaging enough. Most of the time, brands invest in ads so the challenges can spread across the platform, and they set concrete goals.

They could include raising awareness for something new, getting leads, or just for general marketing for overall growth. All in all, it’s about promoting authentic interaction between brands and consumers. 

How To Use TikTok Challenges To Grow Your Account

1. Discover and participate in trending existing challenges 

There are some ways brands can leverage on an ongoing challenge that is unbranded and organic. Just search for an existing trending challenge, and then create a video based on it.

This will help you ride the popularity of an already burgeoning trend, allowing you to get more views and followers. Nevertheless, to make an impact, the keyword here is trending ones. Hence, brands need to participate in these challenges promptly.

Challenge is discoverable through any means within the app: official videos, the Discover page, other formats, music and existing UGC responses, all of which combine to drive huge reach.

TikTok challenges can be discoverable through various ways: For You page, Discover page, music tab and existing user-generated content responses.

To find one that fits your branding is to keep on the lookout on the For You page. This page has a variety of suggestions for content – similar to the Explore page of Instagram. You’ll have to pick something relevant to the niche. You may also consider following TikTok influencers that your target market follows, as this can help you pick out up-and-coming challenges that your brand can participate in.

Another way is to explore the “Discover” tab of your account and research trending hashtags and challenges. On the “Discover” tab, when a viewer clicks on a hashtag challenge, it’ll lead to a page with the description, sponsorship disclaimer and a website link relating to the challenge.

2. Remember to give it your branded twist and spin to it

After doing research and identifying the trending TikTok challenge, the next step is to make the video. There are some ways to do so, such as doing a slideshow, screen record, collaborating with influencers, or getting employees involved to represent the brand in the challenge.

The latter is recommended as it’ll help make it look more authentic, relatable and genuine. In this step, also remember to feature a branded twist to the challenges. Utilize brand elements, such as a logo, brand colours or mascots to feature your branding in the challenge.

There are multiple ways to interpret a challenge that is relevant to your target audience. You don’t necessarily need to follow the same challenge that everybody else is doing either.

If it’s unpredictable or even controversial, it could help push the video to go viral. This is one of the top tips I mentioned previously to create viral TikTok videos. 

3. Take inspiration and launch your own branded challenge 

Other than hopping on to existing ones, another tip to use these challenges to grow your brand is to create one yourself. While it is easier said than done, when it’s done right, it is worth it.

Launching a branded challenge will test research time and creativity. Nevertheless, these challenges have a great way of going viral, and you will also get some valuable user-generated content to grow your brand.

Research what’s working on the Discover tab.

As with usual marketing strategies, the step to take is to do research and gain some inspiration. Gather information and find out about past challenges – the successes, the failures, the concept, the strategy. Figure what kind of content viewers enjoy, and take inspiration to design one on a similar theme.

Don’t forget to consider what is the primary purpose and goals of launching this branded challenge. Perhaps it’s to gain followers, target your main audience, or drive leads and sales for a new product.

Establishing the methods to track success is also vital at this stage. After analyzing past successful challenges and learning from others to fuel your TikTok challenge strategy, you’ll get a clearer idea of how to work out on your video.

As with any successful TikTok video, you’ll need to get to the point fast and create a repeatable challenge. Avoid making challenges that are too difficult to recreate.

In this article, there will be a few successful hashtag challenges that we will delve into later.

4. Set rules

Coming to the actual challenge itself, businesses need to lay down some rules and guidelines. Let people know how to take part in it, and make it easy and straightforward.

The clearer the rules and guidelines are, users will know exactly what to do. This, in turn, will make it easier for viewers to hop onto it and more people to participate in it.

Do users have to carry out a specific task? Is there something that should remain constant in all the videos? Create a branded hashtag as well for the challenge.

Also, while creating the challenge, focus on the branding or niche. There’ll be little value in it if nobody associates it with the branding. The last thing businesses want is the elements of the brand disappearing in a viral challenge. 

5. Promote Your Challenge

Once you have your video and TikTok challenge ready, the next step to create a successful challenge is to promote it. The common ways businesses use influencer marketing to skyrocket the impressions and popularity of your branded challenge.

Collaborate with relevant influencers so they will participate in the challenge and follow the rules. When it’s engaging and relatable enough, followers and viewers will see it and join the trend. In turn, this starts a trending hashtag, beginning a chain effect, and the TikTok challenge could go viral.

The “Discover” page could even feature the trending challenge if it received enough impressions and engagement, maximizing its reach. More people will find out about the trending challenge and make more and more people want to take part in it.

All in all, collaborating with relevant influencers will help your brand get known and loved by the TikTok community. You’ll be able to reach a larger audience in a shorter amount of time.

With the right influencers, these branded challenges can inspire thousands of users on TikTok to interact with your business.

Examples of Successful Hashtag Challenges 

1. Guess – #inmydenim 

Credit: TikTok Ads

One of the first few companies that successfully created a viral challenge on the platform is Guess. Together with collaborations with big influencers, they launched the #inmydenim hashtag challenge at the beginning of September 2018.

In this branded challenge, TikTok individuals show off their best Guess denim looks with #InMyDenim. To make it fun and memorable, the brand encouraged the transformation of a “messy” outfit to a well-dressed one with denim – and a fitting song “I’m A Mess” by Bebe Rexha.

The success of this challenge can be seen with impressions of over 40 million views in the app. Such challenges on TikTok has allowed the brand to reach a new audience amongst Millennials and Generation Z.

2. BMW – #The1Challenge

https://www.tiktok.com/@patrox/video/6710894791401409797

In 2019, the premium car company utilized a hashtag challenge to build excitement for its new 1 Series. With their unique hashtag, influencers created fun TikTok videos with them dancing around the new cars. It could probably sound counterproductive, but doing so has allowed BMW to reach out to the young, digitally savvy audience that are potential customers in the future.

3. Album Cover Challenge

In 2021, this organic challenge was not started by any brand. It garnered 173 million views with the hashtag #albumcover. TikTok users showcase a song that relates best to their current situation and creates an album artwork.

What’s so fun and engaging about this challenge is that the possibilities are endless. Brands and creators on the platform can easily hop on the trend as it is simply recreating a relatable moment that can speak directly to brand categories.

4. Pass The Brush Challenge

Everyone, and even people not on TikTok, would have known this challenge. This is a prime example of how trends on TikTok have made waves to other social media platforms including Instagram and Facebook.

Creators started this #PassTheBrush challenge in 2020, where beauty influencers transform their looks from zero to hero with the power of makeup and then passing the brush to someone else (not in the video).

This trend has evolved into many different styles and music, including an Eid version worldwide where users transform home looks into classy Eid fashion looks, record them individually, and pass an object on to someone else. This went viral during the pandemic, where Muslims around the world had to celebrate the festivities in quarantine.

Credit: The National News

This type of challenge creates a powerful opportunity for users to connect with other people and unite towards a common goal.

With such a trending challenge that sparks a collective movement, you could get more people to participate in the challenge, making it go viral, even beyond the app.

---

TikTok challenges are robust marketing strategies that can skyrocket brand awareness while getting people to make fun content and engaging with your brand.

Arm yourself with these tips, and you’ll be on your way to designing and implementing a TikTok challenge for your brand and business!

While these tactics are powerful ways to promote branding, small companies launching TikTok challenges might be more challenging and costlier than bigger companies with a lot of budget for campaigns.

Nevertheless, there’s no better time to get involved in joining trending challenges and start growing on the most popular social sharing app!

[/vc_column_text][/vc_column][/vc_row]