There’s no one-size-fits-all answer to this question – the perfect theme for your travel page on Instagram will vary depending on what type of content you plan to share, who your target audience is, and what aesthetic you’re going for.
However, there are a few general tips that can help you narrow down your options and find a theme that works for you.
Now let’s get started… There’s a lot to unpack…
At A Glance
Define Your Goals And Target Audience
Before you start looking for themes, it’s essential to have a clear idea of what you want your page to achieve and who you want to reach with your content. Take some time to brainstorm what kind of images and information you want to share and who you think would be most interested in following your page.
Being a travel influencer is a great way to work on your own time, but things need to be planned out to be reliable. It’s a good idea to set up a content schedule for yourself so that you have a plan for what you’ll be posting and when. This doesn’t have to be overly complicated – a simple Google Doc or Excel spreadsheet will do the trick.
Once you have a rough idea of your page’s appearance, you can start searching for themes that fit your vision. You may find that your idea of the perfect theme changes as you get a better sense of what content you want to share.
Once that vision has come together, you’ll want to look into targeting your page. You can do this by using hashtags, geotagging, and other location-based targeting features on Instagram. This will help you ensure that your content is seen by people who are likely to be interested. Instagram is a huge marketing tool, so make sure you take advantage of its benefits by creating a unique style!
Choose A Theme That Reflects Your Travel Style
Once you know what kind of content you want to share and who you want to reach with your page, you can start thinking about the overall aesthetic of your page.
Do you want your page to have a clean and minimalist look, or are you looking for something more colourful and vibrant?
Some of the most popular travel Instagram pages have a specific style or theme that they stick to, so it’s worth taking some time to browse through different accounts to see what appeals to you.
@tourdelust
If you’re not sure where to start, here are a few popular travel Instagram themes to get you inspired:
Clean And Minimalist:
If you want your page to have a clean and polished look, consider sticking to a white or light-coloured theme. This will help your images stand out and make your page look more professional. This sort of theme is great if you want to connect with a more general audience or if you plan on sharing a mix of images and text-based content.
Vibrant And Colorful:
If you’re looking to add a bit of personality to your page, go for a theme with brighter colours and patterns. This is a great way to make your page stand out from the crowd and show off your unique style. Be careful not to go overboard – too much colour can be overwhelming for your followers.
Whimsical And Playful:
If you want your photos to tell a story and transport your followers to another world, consider a more whimsical and playful theme. Think dreamy landscapes, pastel colours, and magical moments.
Intense And Focused:
If you want your followers to really feel the emotion in your photos, then go for a darker, more intense theme. This can be a great way to add drama to your images and make them stand out.
Once you’ve decided on the overall aesthetic of your page, you can start looking for specific themes that fit your style. There are many great resources for finding Instagram themes, but some of our favourites include Creative Market, Etsy, and SpoonGraphics.
Use Filters And Edits To Enhance Photos
Once you’ve found a theme that you like, it’s time to start thinking about how you can make your photos look even better.
One of the best ways to do this is by using filters and edits to enhance the colours, contrast, and overall look of your images. There are tons of excellent photo editing apps, but our personal favourite is VSCO. VSCO has a wide range of filters and editing tools to help you achieve the perfect look for your page.
If you’re not sure which filter to use, start experimenting with different options until you find one you like. To get the perfect look for your page, try playing around with the other settings once you’ve found a filter that you like (such as exposure, contrast, and saturation).
Read: Easiest Ways for Beginners to Start Editing and Touching Up Travel Photos
And don’t forget to add your own personal touch to each photo! A little bit of editing can go a long way, but it’s also essential to make sure that your photos still look like they were taken by you.
Follow Others Who Inspire You The Most
One of the best ways to find new themes and ideas for your page is to follow other travel Instagrammers who inspire you. Take some time to browse through different pages and see what kind of content they’re sharing and how they’re presenting it.
As you’re browsing, make a note of any pages that stand out to you and that you think you could learn from. Then, take some time to study their pages and see what makes them so successful.
Once you’ve found a few pages that you like, start following them and pay attention to the photos they’re sharing, their hashtags, and the captions they’re writing. These are all great things to learn from and can help you improve your own page.
Read: Secrets of Famous Travel Instagrammers – Meet @tourdelust Secrets of Famous Travel Instagrammers – Meet @zeebalife Secrets of Famous Travel Instagrammers – Meet @xkflyaway
Request Feedback From Your Followers
Although many of your followers may be travellers, some may also be Instagram experts! So, don’t be afraid to ask your followers for feedback on your page. Some users (like yourself) are pretty savvy with the app and may have some great suggestions on how you can improve your page.
You can do this by posting a photo and asking people to share their thoughts or sending out a survey through Instagram Stories. Either way, you’ll get some great insights that you can use to improve your page.
One of the most effective ways to get feedback is by holding a contest or giveaway on your page. Ask your followers to leave a comment with their best tip for improving your page, and then choose a winner at random. This is a great way to get some helpful feedback and take on board any other recommendations your followers may have.
You may find that they have some great Instagram services you can buy or even some past experiences to help with your current challenges.
Create Something Unique To You
Once you’ve taken all of the above advice, it’s time to start thinking about what makes you unique. What can you do to make your travel Instagram page stand out from all the rest?
You can break down your content plan and see if you can find any gaps that other pages aren’t filling. For example, are there any specific niche markets or topics that you could be covering that no one else is?
Alternatively, think about how you can put your own spin on the content you are sharing. Can you share your photos differently or add your own personal commentary to them? Maybe you could have a day of the week where you share photos that are black-and-white only or start using a specific hashtag for your page.
The possibilities are endless, so just take some time to brainstorm and create something that will make your page unique.
Now that you know a few different ways to find the perfect theme for your travel page on Instagram, it’s time to get started!
The best way to get started is by experimenting with different filters and editing tools until you find a look you like. Don’t forget to add your own personal touch to each photo, and make sure to follow other inspiring travel pages for more great ideas. And finally, don’t forget to ask your followers for their feedback and create something true to your goals!
